Market Research Reports - Ken Research Philippines Healthy Beverages Market Competition

Evolution of Assorted Beverages in Philippines: Ken Research
Philippines have witnessed many beverages being manufactured in the recent years. It was
observed that there was a steady growth in the Philippines beverage category in the recent
years. Almost all the leading manufacturers were benefitted from election-driven spending.
Therefore, the manufacturers refrained from increasing their unit prices of beverages despite
the rising cost of raw materials. There was a drastic growth in the naturally healthy beverages
in Philippines with the continuing rising awareness among Filipinos of the potentially negative
health effects of additives, preservatives and other ingredients. This led to the increase in
availability of more affordably priced products that has a positive impact on the overall
performance of naturally healthy beverages.
Naturally Healthy hot drinks and Naturally Healthy soft drinks are the available products in
natural beverage category. The various beverages manufactured in Philippines include health
and wellness trend by including fortification and the use of functional ingredients. Pepsi-Cola
launched sports drink Gatorade Fierce with Grape, Green Apple and Tropical Fruit flavour
variants. These drinks are fortified with electrolytes that are essential for human body
hydration. Mondelez Philippines Inc and Kraft Foods are the leading producers of fortified
drinks. The fortified drinks include fortified hot drinks, fortified soft drinks. The are many
variants of juices available in Philippines juice category such as grapefruit juice, orange juice,
other single fruit citrus juice, apple juice, grape juice, pineapple juice, tomato juice, other single
fruit juice, and mixtures of juices.
The hot drinks market in Philippines includes hot tea and hot coffee which witnessed a huge
growth due to the cafe culture and consumer health awareness. The variants in tea are green
tea (unfermented), black tea (fermented or partly fermented) and tea concentrates, extracts
and essences. The variants in coffee are coffee (not roasted, decaffeinated), coffee (roasted,
not decaffeinated), coffee (roasted, decaffeinated), coffee concentrates, and roasted coffee
substitutes. Nescafe, Milo, Nestle and Mayora Indah are the leading market players in the hot
drinks sector. Gilamar Enterprises is a major competitor in the tea sector, and the products
focus on general safety such as growing health and wellness trend in the Philippines. Another
competitor, Gourmet Farms offers enthusiasts organically grown coffee and tea products.
Nestlé Philippines and Mayora Indah are the multinationals competitors of hot drinks and the
only domestic player in Philippines is Universal Robina. It was observed that there was a fiercer
competition between the only domestic player and the multinationals players.
According to the study “Philippines Beverage Forecasts March 2017”, the increasing in
disposable income is supported by the robust Filipino economy and is driving the growth of the
beverage sector in the country. Brandy is the largest alcoholic beverage with growth in volume
and sales along with specialty spirits that are expected to register a fastest growth. Emperador