Market Research Reports - Ken Research India Wooden Flooring Market | Page 2

terms is in account of being less expensive. Moreover, these tiles are brittle in nature so cannot
be applied in commercial spaces as they are unable to without high footfall.
Segmentation by Market Organization
Revenue share for unorganised players accounted for ~ % of the market share by value. The
price differential created by the unorganised players attracts price sensitive customers
providing a higher revenue share by offering products at a lower cost. Revenue share for
organised players accounted for ~ % of the market share by value. They offer products at a
higher cost thus have lower revenue shares as they fail to attract customers that are price
sensitive.
Segmentation by New-Order and Replacement Demand
The new order demand for tiles is high with a share of ~ % on account of an increase in the
number of new residential units and increase in the commercial space from ~ thousand square
meter in FY’ 2011 to ~ thousand square meter in FY’ 2017. The replacement demand for tiles
has a low share of ~ % on account of a longer replacement cycle with a life span of tiles being ~
years for medium quality tiles and ~ years for high durable quality tiles.
Snapshot on roof Tile Market
The India roof tiles market is broadly classified into two segments i.e. handmade tiles and
machine made tiles. According to the census 2011, 40% of houses were constructed using the
traditional roofing materials. Traditional clay tiles used to be the first choice for roofing
solutions to homes but since the introduction of concrete tiles that come in various colors and
are less expensive (as compared to clay tiles), the market has been taken over by the concrete
tiles in India. Roof tiles add a style statement to the roofs and can transform them into
masterpieces. Roof tiles have reflective properties, which help to increase the efficiency of
heating and cooling systems. The roof tiles are delicate and fragile in nature they may tend to
break due to external damages and heavy winds or hailstorms. The major players in organized
sector include Kajaria, H & R Johnson India, Orient Bell Tiles Ltd and Somany Ceramics. Some of
the other players in this sector include Kap India Tiles, Monier Roofing Pvt. Ltd., Pionnier
Roofing Co. and Wienerberger India Pvt. Ltd. With infrastructure and industrial boom being the
primary demand driver for this sector, increasing investment in infrastructure development by
the Indian Government on account of introduction of policies such as Smart cities, Housing for
all by 2022 and Swachh Bharat Mission will drive the demand for roofing tiles in India in the
near future.
Snapshot on India Stone Flooring Market