Market Research Reports - Ken Research India Wooden Flooring Market

India Tile Market Research Report to 2022: Ken Research
How the India Tiles Market is positioned?
India tiles market grew at a five year CAGR of ~% during period FY'2012-2017. The revenue of
the industry has shown an increase from INR ~ Crore in the FY’2012 to INR ~ Crore in the
FY’2017. Earlier, people used cemented flooring and stones in their houses and other
commercial spaces. The urge for the rise in standard of living and modernization implied the
introduction of tiles in the Indian market. Initially the key customers in the segment included
high end residential construction, aviation, education and healthcare. With the passage of time
and development in technology it has become more economical and now they are used on
walls and roofs also. The major growth driver of the India Tiles Industry is the infrastructural
growth. The market is fragmented between few organised and many unorganised family owned
businesses.
The easier credit accessibility and tax benefits for getting housing loans led to increase in the
number of new households in India. Rise of urbanization in India and urge of better lifestyle and
job opportunities created demand for well finished houses. Shift in consumer preferences to
demand for large size & better looking tiles due to easy availability and affordability of tiles has
also boomed the India Tiles Market. The government has also played a major role in the
mushrooming demand for tiles by initiating policies aimed at achieving growth in urban and
rural sectors in terms of infrastructural growth. India tile market is expected to register a
constant growth in demand owing to rising demand for good quality real estate in commercial
and residential sector. All major companies have positive outlook about the market in the near
future and are planning to expand their manufacturing and distribution network in the near
future.
Segmentation by Type of Tile
Floor tile constitute a major market share (~ %) on account of larger area availability for
application. Most of the newly constructed houses and commercial complexes are using tiles
for flooring due to ease of installation and easy availability in variety of forms based on the
requirement of individual product. The share of wall tiles is low generating only ~% of the
revenue on account easy availability of substitutes including wallpapers, paints and others.
Segmentation by Type of Material
Revenue share from vitrified tiles accounted for ~ % of the market share by value. These tiles
have better resistance to damage as they less brittle compared to ceramic tiles. Revenue share
from ceramic tiles accounted for ~ %of the market share by value. The lower share in value