Market Research Reports - Ken Research Global Media and Entertainment Industry Outlook | Page 2

With the advent of innovation in technology, the global newspaper industry has been observed
as currently experiencing significant transformations since the newer technologies have come
up with a horde of new platforms for disseminating news content in various thrilling and
futuristic ways. Accordingly, the publishers of newspapers and news media have shifted their
perspectives by launching many new digital offers and services in order to meet the demands of
the consumers and ultimately satisfying them.
The social networks industry has well established over the years and more than half of the
world’s population can now be seen online. Around the world, Africa has noticed the fastest
growth rates supported with growing number of internet users across the continent year-on-
year. The number of internet users available worldwide in 2018 as per latest records, is
somewhere around 4.021 billion, registering nearly 7 percent increase year after year. Also, the
number of social media users worldwide has recorded about 13 percent change recently and
these changes are expected to ameliorate in the coming years ultimately leading to huge
revenues and proliferation of the industry worldwide.
Moreover, some of the social media market players recently have been greatly investing in the
online video markets like digital hangouts which consist of apps that allow the users to video
chat with multiple people simultaneously, and indulge in numerous activities like watching
movies or shopping together. A number of apps have commenced with the provision of such
services and is attracting a large user base. For example, Google has launched Hangouts Meet
which is a digital hangout platform for businesses. In the coming years, the social media market
is all set to explore new opportunities and register high success rates via advancement and
upgradation in the technology.
Key topics covered in the report:
Social Media Global Market Research Report
Global Media Market Upcoming Changes
Digital Media Global Market Demand Growth
Social Media Global Marketing Software Industry Analysis
Global Social Media Analytics Market Evolution
Latest Global Social Media Trends Report
Social Media Users Statistics Worldwide
Global Media and Entertainment Industry Outlook