Market Research Reports - Ken Research Global Media and Entertainment Industry Outlook

Innovative Technological Avenues to Spur the Social Media Market Globally: Ken Research
‘Media’ basically refers to the technology through which any kind of information is delivered to
a set of targeted audience. The media industry generally involves businesses which produce
and distribute television and radio programs, motion pictures, and commercials along with
video and audio recordings, games and publishing. Media has for long played a significant role
in making the world a global village and curbing the communication gaps to the extent possible.
Nowadays, “Social media” is the term that is very commonly used and it has taken over other
forms of media that used to exist earlier. These social media portals have made it possible for
the customers to interact, form and share various types of content and information with each
other so that everyone is up to date with the latest happenings. Not only this, with
technological advancements, social media has enabled its users to even share pictures, video
and audio files; for example- Facebook, Instagram, Whatsapp Messenger, Hike etc.
The industry research report titled, “Social Media Global Market Report 2018 Covering:
Facebook, Youtube, Instagram, Twitter, LinkedIn” offers a complete analysis involving
extensive industry insights from the experts to its users. It carries out an analysis based on a
systematic and detailed segmentation of the Global Social Media Market. Each of the market
segments along its sub-segments are well assessed in the report covering the overall revenue
contribution to the Global Social Media Market, growth rates, and certain factors responsible
for the same. The industry caters to the social media markets in all regions including Asia-
Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and
Africa.
Facebook, YouTube, Instagram, Twitter, and LinkedIn have sustained to be the major market
players across the globe and the number of users for these social media sites has witnessed
amplification year after year. The global social media market has been noticed as registering a
value of around USD 33.8 billion in 2017 wherein North America has held the largest region
reckoning for about 0.3% of the global market. Hence, the social media market in USA accounts
for nearly USD 9.4 billion which alone covers a significant share of the global social media
market.
A rise in the usage of social media has been observed globally since the onset of 2017 wherein
Saudi Arabia has recorded for the highest year-on-year increase in the number of social media
users i.e. around 32%, further offering about 17% increase in the global industry average. Other
countries like India, Indonesia and Ghana are also in the league where social media networks
are evolving with the improvements in the technology along with easy accessibility of social
media to more of the population year after year.