an older, more sophisticated consumers. Therefore, it is predicted that premium perfume brands will continue to outperform mass perfume brands.
Bloomingdale has launched the perfume brand Tory Burch exclusively, Sephora that has launched its multi-branded fragrance samplers, and Saks launched its mini-fragrance collections and fragrance sets such as Carven and Viktor & Rolf’ s Flowerbomb. Coty is another leading perfume competitor in USA with a wide variety of brands such as Bottega Veneta, Calvin Klein, Chopard, Cerrutti, Marc Jacobs, Chloé, Roberto Cavalli, Sarah Jessica Parker, Beyoncé, Lady Gaga, Madonna, Vivienne Westwood, Vera Wang, and Davidoff. Inter Parfums is another leading successful competitor with slightly more prestige perfumes such as Lanvin, Van Cleef & Arpels, Balmain, Agent Provocateur, Boucheron, Jimmy Choo, Karl Lagerfeld, Montblanc, Paul Smith, S. T. Dupont, Repetto, Alfred Dunhill, Anna Sui, Shanghai Tang, Oscar de la Renta, Gap, Brooks Brothers, Bebe, and Betsey Johnson.
Premium fragrance brands such as Jo Malone, Modern Muse and Tom Ford are historically witnessing a continuing growth with a limited edition of fragrance products exclusively for the holiday seasons. Elizabeth Arden is a leading distributor of perfumes that controls the largest share of the perfume market in the USA. Elizabeth Arden supplies to the premium consumers and has witnessed a downfall due to decrease in the USA perfume sales.
Floral fragrances along with less traditional perfumes are gaining more attention from female consumers in USA. The innovation of more artisanal scents in the USA market women are experimenting and exploring various options. Woody oriental fragrance and soft floral are the leading women’ s prestige fragrances sold in the US. American gentlemen really love their perfumes or fragrances and are spending a fortune on them.
The rising population in the USA, growing urbanization, higher consumer spending capacity and variety of perfume products are some of the other major factors affecting the perfumes market worldwide. With the increasing population there is increasing demand for premium and mass perfumes products among the consumers.
Improved consumer confidence, increased perfume products is driving growth of both women and men perfume market. Consumers are demanding for added product benefits such as mood boosting, anti-aging, innovative forms and extending perfumes in the additional product categories.
Healthy category growth is combined with innovative products making it an exciting time for the perfume market in the USA. The perfume industry is slowly and steadily growing with the passing years. The country is continuing to emerge from its economic recession and return to a normal level and growth in the perfume industry will witness a healthy growth in the coming years.