an older , more sophisticated consumers . Therefore , it is predicted that premium perfume brands will continue to outperform mass perfume brands .
Bloomingdale has launched the perfume brand Tory Burch exclusively , Sephora that has launched its multi-branded fragrance samplers , and Saks launched its mini-fragrance collections and fragrance sets such as Carven and Viktor & Rolf ’ s Flowerbomb . Coty is another leading perfume competitor in USA with a wide variety of brands such as Bottega Veneta , Calvin Klein , Chopard , Cerrutti , Marc Jacobs , Chloé , Roberto Cavalli , Sarah Jessica Parker , Beyoncé , Lady Gaga , Madonna , Vivienne Westwood , Vera Wang , and Davidoff . Inter Parfums is another leading successful competitor with slightly more prestige perfumes such as Lanvin , Van Cleef & Arpels , Balmain , Agent Provocateur , Boucheron , Jimmy Choo , Karl Lagerfeld , Montblanc , Paul Smith , S . T . Dupont , Repetto , Alfred Dunhill , Anna Sui , Shanghai Tang , Oscar de la Renta , Gap , Brooks Brothers , Bebe , and Betsey Johnson .
Premium fragrance brands such as Jo Malone , Modern Muse and Tom Ford are historically witnessing a continuing growth with a limited edition of fragrance products exclusively for the holiday seasons . Elizabeth Arden is a leading distributor of perfumes that controls the largest share of the perfume market in the USA . Elizabeth Arden supplies to the premium consumers and has witnessed a downfall due to decrease in the USA perfume sales .
Floral fragrances along with less traditional perfumes are gaining more attention from female consumers in USA . The innovation of more artisanal scents in the USA market women are experimenting and exploring various options . Woody oriental fragrance and soft floral are the leading women ’ s prestige fragrances sold in the US . American gentlemen really love their perfumes or fragrances and are spending a fortune on them .
The rising population in the USA , growing urbanization , higher consumer spending capacity and variety of perfume products are some of the other major factors affecting the perfumes market worldwide . With the increasing population there is increasing demand for premium and mass perfumes products among the consumers .
Improved consumer confidence , increased perfume products is driving growth of both women and men perfume market . Consumers are demanding for added product benefits such as mood boosting , anti-aging , innovative forms and extending perfumes in the additional product categories .
Healthy category growth is combined with innovative products making it an exciting time for the perfume market in the USA . The perfume industry is slowly and steadily growing with the passing years . The country is continuing to emerge from its economic recession and return to a normal level and growth in the perfume industry will witness a healthy growth in the coming years .