Market Research Reports - Ken Research Global Fragrances Industry Trend Analysis

Ameliorated Products to Boost the US Fragrances Market: Ken Research
Fragrances or perfumes are a mixture of essential oils, aroma compounds, water and/or alcohol
that are used to enhance human body odour. A significant innovation has been experienced in
the perfumes industry over the past few years. The perfumes with natural and renewable
ingredients are of great demand and are getting a good traction with traditional perfume
packaging methods.
Perfumes are available in the form of travel sprays and roller balls, which boost the perfumes
market growth over the coming years. Perfumes with natural ingredients project a higher
growth rate compared to perfumes with synthetic ingredients. Consumers are concerned about
the synthetic chemicals in perfumes and are demanding for perfumes with natural ingredients.
According to the report, “Fragrances in the US”, it has been observed that the younger
population is more familiarized to perfumes. Major factors affecting the usage of perfumes are
increasing online retailing, innovative products by leading competitors, affordable perfume
price and increasing consumer spending is driving the growth in the perfume market in the
USA. The huge availability of fake perfumes with harmful chemical ingredients is a major factor
hampering the growth of the perfumes market. A positive growth has been observed in the
USA perfumes market in the recent years with the use of renewable ingredients such as
microbial based natural perfumes to satisfy the increasing health awareness among consumers.
Few alcohol free perfume products and Unisex Perfumes are expected to witness a higher
growth rate with the rise in the number of perfume products. Online Retailing has registered a
significant growth with attractive offers. Majority of the leading players are entering into
partnerships with e-commerce players to boost their sales through internet retailing.
The perfume market is classified into premium and mass products. Premium perfume products
dominate the perfume market and account for the majority of the total sales. The global
competitors in the perfume market are Avon Products Inc., Natura Cosméticos SA, Chanel SA,
Coty Inc., LVMH and L'Oréal Groupe.
Prestigious products are thriving in the US perfume market but consumers are moving away
from gender-based scents and are attracted towards unique personal appeal perfumes. The
ongoing economic recovery in the USA and dropping fuel prices has enabled the consumers to
increase their spending on perfumes. The perfumes in the USA are sold primarily in
departmental stores. The perfume sales in the departmental store include fragrances such as
Demeter Fragrance Library’s Oud, Jo Malone, Tom Ford, Bond No. 9, Estée Lauder’s Modern
Muse, Coty’s Marc Jacobs Honey. Celebrity perfumes such as scents from Rihanna, One
Direction and Taylor Swift exhibit tremendous growth in the perfume market that is driven by