Market Research Reports - Ken Research Executive Summary_Indonesia Mattress Market Outloo | Seite 2

foam and other mattress segment were witnessed to generate ~%, ~%, ~% and ~% revenue
shares respectively in Indonesia mattress market in 2016.
By Urban and Rural Demand
The demand for mattresses in urban areas dominated the Indonesia mattress market with
revenue share worth ~% in 2016. It is a result of increasing number of hotels and hospitals in
the urban areas, people’s attraction towards luxury style of living and other related factors that
influence a household in buying a mattress. Owing to the factors such as rising urban
population, increasing disposable income of the people living in urban areas and increasing
consumer spending on household products, the share of urban market is expected to plunge
higher in the future. The revenue generated from the sale of mattresses in the rural area
displayed a very low rate of ~% in the overall mattress market.
By Regional Demand
Jakarta region held the highest share in the market in 2016 which was of ~% of the overall
mattress market with revenue of USD ~ million. Bali region contributed a share of ~% in the
overall revenue of the Indonesian mattress market during 2016. Surabaya and other regions
collectively held the remaining revenue share of ~% generating revenue of USD ~ million in
2016.
By Mode of Distribution
Retail segment dominated the mattress market with revenue share of ~% in 2016. Retail
distribution represents the sale of mattresses through exclusive brand outlets and multi-brand
retail outlets to the residential customers. On the other hand, direct distribution channel
followed retail segment with revenue share of ~% in 2016. Whereas online distribution system
captured the remaining revenue share worth ~% in Indonesia mattress market in 2016.
Future Outlook to Indonesia Mattress Market
Over the forecast period of four years from 2017 to 2021, Indonesia mattress market will
prepare itself to meet the future demand expected from substantial investment proposed in
key segments such as residential housing and institutional sector including hospitals, hotels and
college hostels. Increasing consumer expenditure coupled with rising awareness among the
people regarding sound sleep quality are going to increase the demand for mattresses in near
future. Growing health concerns such as mental tiredness and fatigue are affecting an
individual’s sleep quality; one of the major driving forces which is expected to create demand
for premium mattresses in the country.