Market Research Reports - Ken Research Executive Summary_Indonesia Mattress Market Outloo

Indonesia Mattress Market Outlook to 2021: Ken Research
The report titled “Indonesia Mattress Market by Type (Spring, Latex, Hybrid, Foam), Size
(King, Queen, Single Size), by End Users (Residential, Non Residential) and Region - Outlook to
2021” provides a comprehensive analysis of mattresses market in Indonesia. The report focuses
on overall market size for mattresses sold in Indonesia, market segmentation by size of
mattress (king size, queen size, single size and others), by type of mattress (spring, latex, foam
and others), by market structure (organized and unorganized sector), by urban and rural
demand, by regional demand (Jakarta, Bali, Surabaya and others), by mode of distribution
(retail, direct and online) and by end user (residential and non-residential sector). The report
also covers company profile of major players, competition scenario; trade scenario; decision
making parameters, trends and developments and issues and challenges. The report concludes
with porter five forces analysis, market projection for future and analyst recommendations
highlighting the major opportunities and cautions.
Market Size for Mattresses in Indonesia
The revenue from sale of mattresses was estimated at USD ~ million in 2011, thus generating
sales volume of ~ units and exhibiting a five year CAGR of ~% for revenues and ~% for sales
volume during 2011 to 2016. The market for sales witnessed a positive trend in the country as
the sales volume increased to ~ units, thus generating revenue worth USD ~ million in 2016.
These revenues were derived from both residential and non-residential sales.
Indonesia Mattress Market Segmentation
By Size of Mattress
The king size segment dominated the mattress market with volume share of ~% in 2016 owning
to rising number of hotel beds which is one of major factors responsible for increase in demand
for king size mattresses in Indonesia. The consumer class for king size mattresses represent the
upper middle class and the higher class customers and hotels that offer premium suites in their
accommodation facility. Whereas queen size, single size and other mattress sizes segment were
witnessed to generate ~%, ~% and ~% volume shares respectively in Indonesia mattress market
in 2016.
By Type of Mattress
Based on type of mattresses, Indonesia mattress market was classified into spring, latex, hybrid,
foam and other mattresses. Spring mattress segment contributed revenue share of ~% in 2016.
Rising awareness among the people regarding the role of a mattress in maintaining a proper
health and for a good sleep augmented the sales of spring mattress. Whereas latex, hybrid,