Market Research Report Thailand Functional Beverage Market,Vitamins and D | Page 9

July 2017
Thailand Nutraceuticals Market Outlook to 2021
analyst recommendation highlighting the major opportunities and
cautions.
Thailand Nutraceuticals Market Size
The market size of the nutraceuticals industry in Thailand has witnessed
an increasing trend in the revenue growth during the period of six years
(2011-2016) with growth reported at a CAGR of ~% during the period
2011-2016. Health and wellness trends in Thailand acted as major driver
for the nutraceuticals market in the country. The market has witnessed
an increase in beauty and weight management supplements sales.
Kalow weight loss supplements and B5 dietary supplements are popular
products for weight loss in Thailand.
By Dietary Supplements, and Functional Foods and Beverages
Dietary Supplements dominated the nutraceuticals market and
contributed the revenue share of ~% in 2011 and ~% in 2016. Hectic
lifestyle of urban Thai consumers coupled with dietary imbalances and
insufficient exercises has increased the necessity to use dietary
supplements among Thai population. People consume it as a preventive
measure to lower the risks of chronic diseases and boost immune system
to keep bodily organs functioning regularly. Another major problem of
the country in form of aging population has resulted in high prevalence
of various chronic diseases including cardiovascular diseases and
hypertension, which in turn has resulted in prescription of various
nutritional supplements. However, functional foods and beverages in
Thailand have found major importance in form of maintaining weight or
chronic diseases such as hypertension or diabetes.
By Distribution Channel
Mass merchandiser attributed ~% share in the distribution of
nutraceuticals as strategy of the retailers principally accommodating
only best selling products due to the limited selling spaces is followed
by them. Moreover, mass merchandisers in Thailand are observed to sell
nutraceuticals in cheaper prices compared to pharmacies or any other
distribution channel. In Thailand, the nutritional supplements at
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