Market Research Report Thailand Functional Beverage Market,Vitamins and D | Page 10

July 2017
Thailand Nutraceuticals Market Outlook to 2021
pharmacies are very expensive. It was observed that extra ~ THB (USD
~) had to be paid at the pharmacies compared to the mass merchandiser.
Other major distribution channels include convenience stores, door-to-
door sales, pharmacies, and mail orders.
Dietary Supplements Segmentation by Type of Supplements
Vitamins and minerals dominated the Thailand Nutraceuticals market
with revenue share of ~% in 2011 and ~% in 2016. Aging population
coupled with low calcium intake in Thai population especially amongst
the rural population has resulted in high prevalence of low Vitamin D
and low bone mineral density levels in Thai population. Vitamin D
deficiency resulted in extensive bone pains and occurrence of various
orthopedic disorders like arthritis especially in women, which has
consequently increased the demand for vitamin and minerals
supplements amongst Thais.
Functional Foods and Beverages Market Segmentation by Food
Category
Health segment dominated the functional food and beverages market
with a revenue share worth ~% in Thailand functional foods and
beverages market in year 2016.
Lack of physical activity and high
consumption of sugar has led to increase in prevalence of obesity and
type 2 diabetes in Thailand. This has led to demand of more weight loss
supplements and supplements used for managing diabetes over the
years. Digestive and energy boosters segment captured second and third
position respectively in functional foods and beverages market in
Thailand in 2016.
Competitive Landscape
Cerebos is leading Thailand dietary supplements market majorly due to
different variety of products it provides with 35 years of experience of
the company. The company offers products under two segments for the
supplements namely Brain to body wellness (Brands) and Skin and
beauty wellness (Innershine and Veta). The trust factor associated with
the company and the high demand for above mentioned products for
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