According to Analyst at Ken Research, in recent times, there has been an
evident shift in the manufacture’s approach for promoting mattresses.
The promotions started becoming functionality centered which means
that, the manufacturers have started promoting mattresses pressing on
the benefits attributed with the use of mattresses offered by them. The
companies are putting a considerable effort to educate people about the
relation between a good quality mattress and sound sleep resulting in a
healthy lifestyle.
According to the report “Philippines Mattress Market Outlook to 2021
– Expanding Healthcare, Hospitality sector and Rising Number of
Households to Foster Growth” by Ken Research, a multi bagger CAGR