1500 beds has opened in Philippines leading to new orders for
mattresses. Moreover, rising population and nuclear families have led to
an increase in the number of households in the country. The mattress
companies are leveraging the rising spending power of the Filipino
customers by offering different models of mattresses through aggressive
marketing efforts. Growing health concerns in the country have induced
demand for therapeutic mattresses among the Filipinos.
Rise in the standard of living, increasing disposable income, growing
modernization and urbanization have stimulated the demand for
premium quality mattresses. Philippine consumers have become more
open to pay for quality products. In recent times, the consumers have
started demanding mattress for special features such as international
level, comfortable, elegant, classy finish, luxury, better support and
others. There has been a drastic fall in the sales of entry-level mattresses
due to the change in customers’ preferences. With increase in the
disposable income the standard of living of the consumers has also
increased, which is encouraging them to opt for premium quality
mattresses. This trend will drive growth in the production of luxury
mattresses within the country.