Growth of global online travel market is driven by growth in global tourism industry , rise in internet penetration and increasing mobile presence . Increasing internet penetration and rise in sue of smartphones especially in emerging economies are providing impetus to online travel industry globally . However , presence of certain factors is also posing hindrance to growth of the industry . Some of these factors are threat from alternative accommodation providers , regulation and compliance in the industry and high marketing spending for companies operating in the segment . Key trends prevailing in the industry includes organic expansion of core brands and increasing capital investment and supply in the hostel space .
Some points from TOC : 1 . Executive Summary
2 . Introduction 2.1 The OTA landscape 2.2 Online Travel Market- Value Chain 2.3 Alternative Accommodation 2.4 Business Model
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3 . Global Online Travel Market Analysis 3.1 Market Sizing Actual & Forecasted 3.2 Market Share 3.2.1 By Region 3.2.2 By Competitors 3.3 Online Leisure / Unmanaged Business Travel 3.3.1 By Competitors 3.3.2 By Region
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