Growth of global online travel market is driven by growth in global tourism industry, rise in internet penetration and increasing mobile presence. Increasing internet penetration and rise in sue of smartphones especially in emerging economies are providing impetus to online travel industry globally. However, presence of certain factors is also posing hindrance to growth of the industry. Some of these factors are threat from alternative accommodation providers, regulation and compliance in the industry and high marketing spending for companies operating in the segment. Key trends prevailing in the industry includes organic expansion of core brands and increasing capital investment and supply in the hostel space.
Some points from TOC: 1. Executive Summary
2. Introduction 2.1 The OTA landscape 2.2 Online Travel Market- Value Chain 2.3 Alternative Accommodation 2.4 Business Model
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3. Global Online Travel Market Analysis 3.1 Market Sizing Actual & Forecasted 3.2 Market Share 3.2.1 By Region 3.2.2 By Competitors 3.3 Online Leisure / Unmanaged Business Travel 3.3.1 By Competitors 3.3.2 By Region
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