Description
Scope of the Report The report titled “ Global Online Travel Market : Trends and Opportunities ( 2016-2020 )” analyzes the potential opportunities and significant trends in the global online travel market . Market outlook in value terms for the forecasted period for global online travel market has been detailed in the report . Online leisure / unmanaged business travel , a segment of online travel has also been covered in the report . The report provides detailed analysis of leading players in the sector including Expedia Inc ., The Priceline Group and Hostelworld on the basis of attributes such as business overview , recent developments , financials and strategies adopted by the market leaders in order to ensure growth , sustainability , etc .
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Geographical Coverage - The US - Europe - Asia Pacific - China - Latin America
Company Coverage - Expedia Inc . - The Priceline Group - Hostelworld
Executive Summary Online travel industry originated in the 1970s in the United States market . Online travel market , a segment of global travel market comes up with strong growth fundamentals . The market can be broadly split into direct bookings with travel suppliers and bookings made through an OTA . The OTA space can be broadly divided into Generalist OTAs and Specialist OTAs . Generalist OTAs such as Expedia and Booking . com ( owned by Priceline Group ), spans broader market and caters to all forms of travel ( lodging , flights , packages , car rentals , etc .). On the other hand , Specialist OTAs ( e . g . Hostelworld ), operates within travel niches such as the hostel space . In major part of the world , majority of bookings are made directly through suppliers . Worldwide online booking via suppliers accounted for close to 60 % share of total online bookings in the year 2015 .
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From a regional perspective , Asia Pacific , Western Europe and the US market are seen to be similar in size and collectively accounting for 80 % share of global online travel market in the year 2015 . In the upcoming years , emerging market is expected to outperform growth in advanced region due to betterment of socio-economic factors . In addition to this , emerging markets also has high proportion of Millennial population . www . orbisresearch . com ; + 1 ( 214 ) 884-6817 ; + 9120-64101019