The facts The implications Dealers and the internet should be part of a wider communication strategy The facts The implications
THE MARKET – WHAT YOU NEED TO KNOW Hybrid and electric vehicle sales benefit from strong growth … … with electric vehicles seeing the strongest expansion in sales Ultra-low emission vehicles account for a much stronger share of sales Hybrid and electric vehicles approach 1 % of the car parc Number of models offered records steady expansion Expansion of charging network is proving helpful Franchised dealers dominate the market UK government is active in the uptake of hybrid and electric vehicles
MARKET SIZE AND FORECAST Hybrid and electric car sales record strong growth Figure 14 : Hybrid and electric new car registrations ( Great Britain ), by volume *, 2011-21 Figure 15 : Hybrid and electric new car registrations ( Great Britain ), by volume *, 2011-21 Electric vehicle registrations begin to challenge hybrid sector Figure 16 : Hybrid and electric car new registrations by type ( Great Britain ), by volume , 2011-16 Forecast methodology The impact of the EU referendum vote Wider demand for vehicles is set to soften after a period of expansion
MARKET SEGMENTATION North / South divide evident when it comes to sales of new hybrid and electric cars Figure 17 : Hybrid and electric new car registrations ( Great Britain by region ), by percentage *, 2011 , 2013 , 2015 PH-EVs largest segment of the ULEV market Figure 18 : ULEV sales ( Great Britain ), by volume , 2012-16 Hybrid and electric cars are expected to account for 1.1 % of the total car parc in 2016 Figure 19 : Hybrid and electric vehicle car parc ( Great Britain ), by volume , 2011-16 Hybrid electric vehicles dominate the hybrid and electric car parc … Figure 20 : Hybrid and electric vehicle car parc ( Great Britain ), by volume , 2011-16 … although growing demand for PH-EVs is raising their profile Figure 21 : Hybrid and electric vehicle car parc ( Great Britain ), 2011-16
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CHANNELS TO MARKET Franchised dealers dominate Figure 22 : Sales of new and used cars , by channel , 2013-15 Little evidence of the internet playing a major role as a sales channel Figure 23 : Vehicle advertisements , by fuel type ( ebay . co . uk ), November 2016 *