Table of Contents
OVERVIEW What you need to know Products covered in this report
EXECUTIVE SUMMARY The market Hybrid and electric sales are set to continue to increase Figure 1: Hybrid and electric new car registrations( Great Britain), by volume *, 2011-21 Hybrid electric vehicles dominate when it comes to sales Figure 2: Hybrid and electric car new registrations by type( Great Britain), by volume, 2011-16 Hybrid and electric car parc set to approach 350,000 vehicles in 2016 Figure 3: Hybrid and electric vehicle car parc( Great Britain), by volume, 2011-16 Franchised dealers dominate the market Figure 4: Sales of new and used hybrid and electric cars, by channel, 2015 Companies and brands Not all car manufacturers are active in the hybrid and electric market Figure 5: ULEV Manufacturer share, Q4 2015 and Q2 2016 Promotional expenditure on hybrid and electric cars has fluctuated recently Figure 6: Recorded above-the-line, online display and direct mail total advertising expenditure on hybrid and electric cars, 2011-15 The consumer Few adults own a hybrid / electric car Figure 7: Vehicle ownership, September 2016 Sizeable minority interested in buying a hybrid / electric car Figure 8: Interest in owning a hybrid / electric car, September 2016 Internet and dealers important for information Figure 9: Sources of information on electric / hybrid cars, September 2016 Costs are a key consideration for buyers Figure 10: Factors associated with purchasing a hybrid / electric car, September 2016 Charging and costs dominate electric vehicle worries Figure 11: Concerns about owning 100 % electric vehicles, September 2016 Ease, and flexibility in use, typify views towards electric vehicles Figure 12: Statements associated with hybrid / electric vehicles, September 2016 Awareness of fuel cell technology is low Figure 13: Awareness of fuel cell electric vehicles( FC-EVs), September 2016 What we think
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ISSUES AND INSIGHTS Plug-in hybrid electric market set for take-off The facts The implications EVs appear more of a long-term bet