Market Research Report Global Functional Beverages Market Research Report | Page 2

The functional beverages that are added with specific vitamins and minerals
in order to perform specific functions are capturing the imagination of
people all over the globe. In the fast-paced world when the people do not
have the luxury of time to concentrate on their nutritional well-being and
thus improve their health, the wide array of products that claim to provide
the much required minerals and vitamins are highly in demand since they
provide an easy way to give the body the required nutrition.
Switzerland has witnessed a strong demand for fortified/functional products
and thus even for fortified/functional beverages in the year 2016, despite
the fact that the Swiss people have been increasingly using products with
natural ingredients. The increasing concern among Swiss consumers over
their vitamin and mineral intake that affects their nutritional well-being and
health and develops immunity has led the people to buy more and more of
these products despite the European Union and Swiss government having
introduced restrictions on the health claims of these products way back in
the year 2011.