Market Research Report France Cards and Payments Industry Report | 页面 4

users must enter their PIN for payments over US$22.2 (EUR20). These moves are
anticipated to further increase contactless transactions in France.
To increase the uptake of mobile POS (mPOS) among small merchants, solution
providers are offering terminals at lower costs. According to a 2014 study by Visa
Europe, there were 730,000 small and medium enterprises (SMEs) in the country
who are equipped with smartphones but who do not accept card payments.
Therefore, POS terminal manufacturers are introducing low-cost terminals to
increase merchant adoption. For example, iZettle launched a card reader exclusively
for small merchants in May 2015, allowing them to accept m-payments by simply
connecting the reader to a smartphone. Similarly, Payleven and SumUp offer low-
cost card readers for small merchants. The introduction of low-cost solutions is
anticipated to encourage merchants to accept card-based payments, further driving
payment card transaction volumes and values.
Despite the availability of secure online payment solutions Verified by Visa and
MasterCard Secure Code, online card fraud grew during the review period (2011-
2015). Card-not-present fraud accounted for 66.0%, the highest share of the total
fraud registered in 2015. To curb this, banks in France are experimenting with new
a technology called ?motion code' solution, under which the three-digit security
(CVV) code on the back of the card is replaced with a mini-screen which displays a
code that changes automatically at regular intervals. The project was undertaken by
BPCE and BNP Paribas in partnership with Oberthur Technologies, and is presently
under pilot. The two banks are planning to roll out the solution over the course of
2016. This additional security is anticipated to reduce the probability of cards being
used for fraudulent transactions online.
Table of Contents:
1 Definitions and Methodology
1.1 Definitions
1.2 Methodology
2 Key Facts and Events
3 Executive Summary