Market Research Report France Cards and Payments Industry Report | Page 3

It details the different demographic, economic, infrastructural and business drivers
affecting France's cards and payments industry.
It outlines the current regulatory framework in the industry.
It details marketing strategies used by various banks and other institutions.
It profiles major banks in France's cards and payments industry.
Reasons To Buy
Make strategic business decisions, using top-level historic and forecast market data,
related to France's cards and payments industry and each market within it.
Understand the key market trends and growth opportunities in France's cards and
payments industry.
Assess the competitive dynamics in France's cards and payments industry.
Gain insights into marketing strategies used for various card types in France.
Gain insights into key regulations governing France's cards and payments industry.
Key Highlights
The French payment cards market has seen the uptake of contactless technology.
According to the French Association of Contactless Mobile (AFSCM), the number
of contactless transactions increased rapidly to reach 40.0 million in March 2016 -
an increase of 17.3% over February 2016. The contactless card payments registered
a staggering year-on-year growth of 171% in March 2016. In this regard, banks and
telecom operators are launching contactless mobile payment (m-payment) services.
One of the latest of these is the Crédit Mutuel-CIC app introduced by Crédit Mutuel
in partnership with the m-payment solution provider Airtag in November 2015.
Similarly, BNP Paribas expanded its KIX contactless payments service in April
2014, allowing its customers to make contactless payments for purchases of up to
US$333.2 (EUR300) with a monthly ceiling of US$1,666.1 (EUR1,500). However,