Market Research Report Filipino Classified Ads site,Job Posting Philippin | Page 14

April 2017
Philippines Online Classifieds Market Outlook to 2021
Figure: Philippines Online Classifieds Industry Market Size on the Basis of Listings in
Million, 2011-2016
14.0
12.0
10.0
8.0
6.0
4.0
2.0
0.0
2011
2012
2013
2014
2015
2016
Table: Philippines Online Classifieds Market Segmentation by Major Segments
(Recruitment, Real Estate, Automobiles, Electronics and Other) on the basis of Revenues
in USD Million and Listings in Million, 2016
Sectors
Recruitment
Real Estate
Automobile
Electronics
Others
Total
Revenues in USD Million, 2016 Listings in Million, 2016
~
~
~
~
~
~ ~
~
~
~
~
~
Online Recruitment classified has dominated the online classifieds industry in Philippines
over past few years. With the expansion of industries like automobile, real estate,
electronics, IT and others, more jobs are being created leading to increased number of
listings. Real Estate is the second largest contributor in the online classifieds industry.
Rising demand for both residential and commercial property over time was the major
reason responsible behind the growth of online real estate classifieds in the Philippines.
Increase in number of people using internet to conduct research on vehicles before making
purchase and rise in the demand of used cars fuelled the demand for online automobile
classifieds in the Philippines. Others include fashion & accessories, services, pets & animals,
home and furniture, Books, sports & hobbies and others.
Table: Philippines Online Classifieds Market Segmentation by Paid and free Listings on
the basis of Number of Listings in Million, 2016
Sectors
2016
Free Listings
Paid Listings
Total
Filipinos are price-sensitive and hence they prefer free listings over the paid ones. The
benefit of free listings and advertisements drives the online classifieds market by making
more customers use online services. Paid listings on the online classifieds are majorly
premium listings for which the company charges certain amount. These premium listings
are more customer-centric as compared to the free listing.
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