Market Research Report Filipino Classified Ads site,Job Posting Philippin | Página 13

April 2017
Related Reports
India Classified Market
Outlook to 2020 - Rising
Adoption of Online
Channels and Growing
Number of MSME to
Foster Growth
Philippines Real Estate
Market Outlook to 2020
- Driven by Rapid
Growth of BPO Sector
and Increased Demand
of Retail and
Commercial Properties
Indonesia Online
Advertising Market
Outlook to 2021-
Significant Rise in
et has
Internet, Mobile
and Pe
Social Media User
Penetration to Drive
Growth
HOW ONLINE CLASSIFIEDS MARKET IS POSITIONED IN
PHIIPPINES?
The Philippines is known as one of the
fastest growing economies in south
East Asia. The country is one of the
promising markets for digital media
industry. The increasing young
population coupled with rising
internet penetration in the country has
majorly attributed in the growing size
of Digital Advertisement market.
Moreover, growing use of smart
phones in the country has also
amplified the growth of the digital
advertisement
industry
in
the
country.
The online classifieds market has
increased at a CAGR of ~% during
2011 to 2016. The market has
increased from USD ~million in 2011
to USD ~million in 2016. Online
Advertising Market in the Philippines
is still in the developing stage in
comparison to global and is growing
due to a digital shift from print media
to online media, rising number of
online classified portals with free and
quick service.
The Philippines Online Classifieds
industry has number of leading
players in the organized market such
as Olx, Locanto, Buyandsell, Mybenta,
Sulit and Adpost.
The Philippines is one of the fastest
growing countries in the world in
terms of internet population and this
is the major reason for the stellar
growth in online classifieds market of
the country. The internet penetration
has increased from USD ~million
people in 2011 to USD ~million in
2016 among the population of
Philippines.
The growing acceptance of C2C
ecommerce
has
provided
opportunities for online classifieds
market to expand and reach out to
masses.
Mobile apps market has positively
impacted the growth of online
classified market as the easy use of
mobile phones and increasing young
population in the country has resulted
in the shift of the market from
desktop
shopping
to
mobile
shopping.
The rising demand of used and
second hand cars in the Philippines
have triggered the size of the online
classifieds
industry
and rising
unemployment in the country has
increased the demand for recruitment
portals.
Figure: Philippines Online Classifieds Industry Market Size by Revenues in
USD Million, 2011-2016
50.0
Licenses:
Single User: USD 1500
Hard Copy: USD 1,900
Enterprise wide: USD
3,000
Pages: 135
Philippines Online Classifieds Market Outlook to 2021
40.0
30.0
20.0
10.0
0.0
2011
2012
2013
2014
2015
© Licensed product of Ken Research; should not be copied
2016
13