May 2017 India Baby Mobility Equipment Market Outlook to 2022
By Organized and Unorganized Sector: The market for baby mobility equipments in India is largely unorganized. In FY’ 2017, the unorganized sector has accounted for a share ~% of the market. However, the share of unorganized sector has been gradually declining as consumer preferences have shifted towards renowned brands in the market as they symbolize those brands with the quality. Despite being price sensitive, consumers have become conscious towards the product quality that they are purchasing for their babies. By Distribution Channels( Retail and Online) As of FY’ 2017, around ~% of the revenue of the baby mobility equipment is generated through retail sales. On the other hand, online sales have accounted for a revenue share of ~% during FY’ 2017. Competition Chicco, Me n Moms( MeeMee), Sunbaby, Toyhouse, Bajaj( BSA), Mothercare, Panda, R for Rabbit, Graco, Fisher Price, BabyOye, Firstcry, Britax, Jane, Mothertouch, Hauck, Babyhug, Baby Steps, Fun Ride, Cosmo, Fab n Funky, Luv Lap, Toyzone, Smartrike, Luusa, OK Play, Marktech are some of the organized players operating in this space.
Future Outlook for India Baby Mobility Equipment Market
Indian baby mobility equipment has been poised to grow at a faster CAGR of ~% over the period FY’ 2017-FY’ 2022 compared to ~% over the period FY’ 2012-FY’ 2017. The baby mobility equipment sector has been anticipated to become more organized as players such as Chicco, Graco, Me n Moms, Sunbaby and others enhance their presence in the market. Organic and Inorganic expansion plans laid down by Mahindra Retail will further supplement the growth in online space and in offline retail space in the next five years. Focus of players will become more hybrid in terms of distribution as the companies will look to penetrate the growing online space over the coming years. More private label brands by the online players similar to Babyhug( Firstcry) and Fab n Funky( Firstcry) will be launched in order to generate higher margin. Some consolidation may also be witnessed in future among the organized players.
Key Topics Covered in the Report:
� Market Size of India Baby Mobility Equipment Market by Revenue
� List of All Major players in India Baby Mobility Equipment Market with their Best Selling Products, USPs and Prices
� Value chain Analysis of India Baby Mobility Equipment Market
� India Baby Mobility Equipment Market Segmentation by Products
� India Baby Mobility Equipment Market Segmentation by Metro and Non Metro Cities
� India Baby Mobility Equipment Market Segmentation by Organized and Unorganized Sector
� India Baby Mobility Equipment Market Segmentation by Mode of Distribution
� Manufacturing Clusters in India baby Mobility Equipment Market
� Target Audience, Customer Insight and Market Scenario for Prams / Strollers, Baby Walkers, Children Ride-ons and Tri-cycles in India
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