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May 2017
India Baby Mobility Equipment Market Outlook to 2022
Executive Summary
India Baby Mobility Equipment Market Outlook to 2022- ken Research
The report titled “India Baby Mobility Equipment Market Outlook to 2022 – Rising
Online Sales of Baby Mobility Equipments and Number of MBOs to Foster Growth”
provides a comprehensive analysis of the baby mobility equipment market in India. The
report covers aspects such as the market size on the basis of revenue for baby
prams/strollers, baby walkers, children ride-ons and tri-cycles in India. Segmentation under
each product category has also been showcased in the report. The report also covers the
competitive landscape, warranty policies, customer preferences, and margin analysis of
baby mobility products and relationship between retailers and manufacturers in India. In
addition to this, the report also covers company profiles and product portfolio of major
players, manufacturing clusters and future analysis of the market. This report will help
industry consultants, baby mobility equipment manufacturers and dealers, retail chains,
potential entrants and other stakeholders to align their market centric strategies according to
the ongoing and expected trends in the future.
India Baby Mobility Equipment Market
Indian baby mobility equipment industry is currently in its growth stage with large presence
of unorganized players and concentrated organized segment. Market size of baby mobility
equipment in India has enhanced from INR ~ billion in FY’2012 to INR ~ billion in FY’2017
posting a significant CAGR of ~% over the period. The market has been boosted by presence
of several international players such as Chicco, Graco, Hauck, Jane and many others. Baby
mobility equipment industry has been boosted by the entry of Firstcry and Babyoye in the
online baby retail space followed the offline presence of ~ points of sales. The market is
mainly import driven (especially prams/strollers and EROs) where people import the
products and sell by the names of their respective brands/labels. Organized players in the
space tend to follow regional distributor cum direct retail distribution channel (online+
MBO/EBO) in order to maximize revenue
India Baby Mobility Equipment Market Segmentation
By Product: Prams/strollers and walkers have contributed ~% to the overall baby mobility
equipments market over the period FY’2012-FY’2017. Strollers make it extremely easy for
parents to carry their babies wherever they go. Therefore large demand coupled with high
average ticket size has enhanced the share of baby strollers in the overall market from ~% in
FY’2012 to ~% in FY’2017.
By Metro and Non- Metro Cities: Metro cities have accounted for a revenue share of ~% in
the market for baby mobility equipments in India during FY’2017. Focus of all the major
players in the market has been on metro cities as they generate the biggest demand for baby
mobility products due to high per capita income of parents and large baby population.
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