Market Research Report Dairy Top Trends in Exploring the Milk and Cheese | Page 2

Scope
- A third of consumers who avoid dairy entirely believe that milk protein has a
negative impact on their health.
- While over a third of consumers do not have a clear understanding of what 'clean
label' is, willingness to pay a premium for such products is apparent.
- Almost two thirds of heavy dairy consumers also experiment with new and unusual
flavors when shopping for food and drink products.
Reasons to buy
- Understand the relevant consumer trends and attitudes that drive and support
innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining
insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and
inform new product development.
Table of Contents:
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Introduction
Innovation Trends in Dairy
Plant-Based Dairy
Flavor Experimentation
Up With Fat, Down With Sugar
Clean Label Dairy
Alternative Animal Dairy Sources
Conclusions
Appendix