Market Research Report Dairy Top Trends in Exploring the Milk and Cheese

Dairy Top Trends in Exploring the Milk,
Cheese and Yogurt Categories 2017
Market Research Hub (MRH) has recently announced the addition of a fresh report,
titled “Top Trends in Dairy 2017: Exploring the milk, cheese and yogurt categories”
to its report offerings. The report focuses on outlining the key consumer and
innovation trends currently impacting the core categories in dairy - milk, yogurt, and
cheese. These include new product development that aligns with consumer demand
for dairy-free milk or appeals to the experimental consumer (e.g. through exploring
alternative animal sources for dairy).
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"Top Trends in Dairy 2017: Exploring the milk, cheese and yogurt categories",
report focuses on outlining the key consumer and innovation trends currently
impacting the core categories in dairy - milk, yogurt, and cheese. These include new
product development that aligns with consumer demand for dairy-free milk or
appeals to the experimental consumer (e.g. through exploring alternative animal
sources for dairy).
The desire among consumers to lead healthier lifestyles while maintaining a tasty
and exciting diet is clearly reflected in recent dairy trends. The rising profile of plant
protein is driving new product development in this sector, particularly beyond soy
to unique sources of plant protein. The acceptance of higher fat in favor of lower
sugar is also prevalent, as the popularity of clean label products gains momentum in
the dairy sector. Flavor experimentation outside of sweet, traditional flavors in dairy
is widespread, while opportunities exist beyond the cow for manufacturers to
capitalize upon.