Figure 35: Key consideration factors for outbound travel, September 2016
20-24s most care about who they go with Figure 36: Respondents who think listed consideration factors are very important for their outbound travel, by age, September 2016 Opportunity for the premium travel market Figure 37: Respondents who think listed consideration factors are very important for their outbound travel, by household income, September 2016
APPS USED IN THE SELF-GUIDED TOUR On average, 4.7 types of apps were used in a self-guided tour Figure 38: Apps used in the self-guided tour, September 2016 20-24s focus on guide and social network-type of travel apps Figure 39: Apps used in the self-guided tour, by age, September 2016 Travellers’ preferences for apps also depend on their destinations Figure 40: Apps used in the self-guided tour, by travel destinations, September 2016
OUTBOUND CRUISE TRAVEL Half of respondents claim they have taken cruises Figure 41: Penetration of outbound cruise travel, September 2016 Outbound cruise travel is highly associated with a romantic experience Figure 42: Perception of outbound cruise travel, September 2016 Change of perception after taking cruises Figure 43: Change of perception of outbound cruise travel, September 2016 Perception changes of travellers with different household income Figure 44: Change of perception of outbound cruise travel, pre-to-post ratings, by household income, September 2016 Perception changes across travellers of different ages Figure 45: Change of perception of outbound cruise travel, pre-to-post ratings, by age, September 2016
MEET THE MINTROPOLITANS Mintropolitans are self-guided tour lovers Figure 46: Respondents who have taken self-guided tours to listed destinations, by consumer classification, September 2016 Mintropolitans are more likely to be inspired by TV drama and book Figure 47: Outbound travel inspirations, by consumer classification, September 2016 Mintropolitans are likely to use more transportation-related apps Figure 48: Apps used in the self-guided tour, by consumer classification, September 2016 Mintropolitans are more likely to feel positively about cruises Figure 49: Perception of outbound cruise travel, by consumer classification, September 2016 Figure 50: Change of perception of outbound cruise travel, September 2016
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APPENDIX – MARKET SIZE AND FORECAST Figure 51: Number of Chinese outbound tourists, 2011-21
APPENDIX – MARKET SEGMENTATION Figure 52: Number of Chinese outbound tourists, by segment, 2011-21