Figure 35 : Key consideration factors for outbound travel , September 2016
20-24s most care about who they go with Figure 36 : Respondents who think listed consideration factors are very important for their outbound travel , by age , September 2016 Opportunity for the premium travel market Figure 37 : Respondents who think listed consideration factors are very important for their outbound travel , by household income , September 2016
APPS USED IN THE SELF-GUIDED TOUR On average , 4.7 types of apps were used in a self-guided tour Figure 38 : Apps used in the self-guided tour , September 2016 20-24s focus on guide and social network-type of travel apps Figure 39 : Apps used in the self-guided tour , by age , September 2016 Travellers ’ preferences for apps also depend on their destinations Figure 40 : Apps used in the self-guided tour , by travel destinations , September 2016
OUTBOUND CRUISE TRAVEL Half of respondents claim they have taken cruises Figure 41 : Penetration of outbound cruise travel , September 2016 Outbound cruise travel is highly associated with a romantic experience Figure 42 : Perception of outbound cruise travel , September 2016 Change of perception after taking cruises Figure 43 : Change of perception of outbound cruise travel , September 2016 Perception changes of travellers with different household income Figure 44 : Change of perception of outbound cruise travel , pre-to-post ratings , by household income , September 2016 Perception changes across travellers of different ages Figure 45 : Change of perception of outbound cruise travel , pre-to-post ratings , by age , September 2016
MEET THE MINTROPOLITANS Mintropolitans are self-guided tour lovers Figure 46 : Respondents who have taken self-guided tours to listed destinations , by consumer classification , September 2016 Mintropolitans are more likely to be inspired by TV drama and book Figure 47 : Outbound travel inspirations , by consumer classification , September 2016 Mintropolitans are likely to use more transportation-related apps Figure 48 : Apps used in the self-guided tour , by consumer classification , September 2016 Mintropolitans are more likely to feel positively about cruises Figure 49 : Perception of outbound cruise travel , by consumer classification , September 2016 Figure 50 : Change of perception of outbound cruise travel , September 2016
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APPENDIX – MARKET SIZE AND FORECAST Figure 51 : Number of Chinese outbound tourists , 2011-21
APPENDIX – MARKET SEGMENTATION Figure 52 : Number of Chinese outbound tourists , by segment , 2011-21