MARKET SEGMENTATION Hong Kong , Macau and Taiwan Overall segment growth rate is influenced by Hong Kong ’ s performance Figure 13 : Volume and share of Hong Kong , Macau and Taiwan markets , 2014-16 Hong Kong market is still in a slump Figure 14 : Number and annual growth of travellers from mainland China who have visited Hong Kong , by month , 2014-16 Macau market sees signs of picking up in the future Figure 15 : Number and annual growth of travellers from mainland China who have visited Macau , by month , 2014-16 Taiwan market is facing a big setback Figure 16 : Number and annual growth of travellers from mainland China who have visited Taiwan , by month , 2014-16 Hong Kong , Macau and Taiwan need time to recover Figure 17 : Best- and worst-case forecast volume of HK / Macau / Taiwan travellers , 2011-21 Others Chinese travellers flock to South Korea and Japan Figure 18 : Share of South Korea , Japan and ‘ other ’ markets , 2014-16 South Korea continually attracts travellers in 2016 Figure 19 : Number and annual growth of travellers from mainland China who have visited South Korea , by month , 2014-16 Fever in the Japan market Figure 20 : Number and annual growth of travellers from mainland China who have visited Japan , by month , 2014-16 The growth of ‘ others ’ surging ahead Figure 21 : Best- and worst-case forecast volume of other outbound travellers , 2011-21
MARKET CHALLENGES A weakening Chinese Yuan Figure 22 : The growth rate of the central parity between January and November , 2016 Volatile price of aircraft fuel Figure 23 : Average price of crude oil per barrel , 2016 Jan-Nov
KEY PLAYERS – WHAT YOU NEED TO KNOW Leading players are increasing investment in outbound travel market More cooperation between technology and travel industries
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COMPETITIVE STRATEGIES Ctrip Alitrip Tuniu Baicheng UTour Group Caissa Touristic