Market Research Report Baby Toys Market in India,Online Baby and Kids Sto | Page 9

May 2017
India Baby Mobility Equipment Market Outlook to FY’2022
VARIOUS SEGMENTS OF INDIA BABY MOBILITY EQUOMENT MARKET
SEGMENTATION BY PRODUCTS
Prams/strollers and walkers have been
biggest contributor to the overall baby
mobility equipments market over the
period FY’2012-FY’2017. Strollers make it
extremely easy for parents to carry their
babies wherever they go. Therefore large
demand coupled with high average ticket
size has enhanced the share of baby
strollers in the overall market from ~% in
FY’2012 to ~% in FY’2017. Baby walkers
have also witnessed significant growth
over the period FY’2012-FY’2017. In
countries like Canada baby walkers have
been banned, however, in India it is an
opinion of large number of parents in the
country that walkers help their babies learn
how to walk at a younger stage.
Table: India Baby Mobility Equipment
Market Segmentation by Products
(Prams/Strollers, Walkers, Ride-Ons and
Tri-Cycles) on the basis of Revenue in
INR Billion, FY’2012-FY’2017
Revenue in INR Billion,
Particulars
FY’2017
Prams/Strollers
~
Walkers
~
Ride-Ons
~
Tri-cycles
~
Total
~
SEGMENTATION BY METRO AND
NON METRO CITIES
Metro cities have accounted for a revenue
share of ~% in the market for baby
mobility equipments in India during
FY’2017. Focus of all the major players in
the market has been on metro cities as they
generate the biggest demand for baby
mobility products due to high per capita
income of parents and large baby
population.
SEGMMENTATION BY
ORGANIZED AND
UNORGANIZED SECTOR
The market for baby mobility equipments
in India is largely unorganized. In
FY’2017, the unorganized sector has
accounted for a share of ~% of the
market.
However,
the
share
of
unorganized sector has been gradually
declining as consumer preferences have
shifted towards renowned brands in the
market as they symbolize those brands
with the quality. Despite being price
sensitive, consumers have become
conscious towards the product quality
that they are purchasing for their babies.
SEGMENTATION BY MODE OF
DISTRIBUTION
As of FY’2017, around ~% of the revenue
of the baby mobility equipment is
generated through retail sales. On the
other hand, online sales have accounted
for a revenue share of ~% during FY’2017.
Within the offline retail segment, Mom
and Pop stores have accounted for the
highest share of ~% during FY’2017.
Table: India Baby Mobility Equipment
Market Segmentation by Distribution
Channels (Mom and Pop Stores, MBOs,
EBOs and Online) on the basis of
Revenue in INR Billion, FY’2017
Revenue in INR
Particulars
Billion, FY’2017
Mom and Pop
~
Stores
Online
~
MBOs
~
EBOS
~
Total
~
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