Market Research Report Baby Toys Market in India,Online Baby and Kids Sto | Page 8

May 2017
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INDIA BABY MOBILITY EQUIPMENT MARKET
Indian baby mobility equipment
industry is currently in its growth
stage with large presence of
unorganized
players
~
and
concentrated organized segment.
Market size of baby mobility
equipment in India has enhanced
from INR ~ billion in FY’2012 to INR
~ billion in FY’2017 posting a
significant CAGR of ~% over the
period. The market has been boosted
by entry of several international
players such as Chicco, Graco, Hauck,
Jane and many others. Baby mobility
equipment industry has been boosted
by the entry of Firstcry and Babyoye
in the online baby retail space
followed the offline presence of ~
points of sales. The market is mainly
import
driven
(especially
prams/strollers and EROs) where
people import the products and sell
by the names of their respective
brands/labels.
Organized players in the space tend to
follow regional distributor cum direct
retail distribution channel (online+
MBO/EBO) in order to maximize
revenue. Delhi/NCR, Mumbai, Pune
Ahmedabad,
Bangalore
and
Hyderabad
are
considered
as
important toy manufacturing clusters
in India. As of FY’2017, ~% of the total
number of manufacturing units is
located in Delhi/NCR. Delhi/NCR,
especially Noida is the hub of
manufacturing units in the country.
Production facilities of several major
players like Sunbaby, BSA and many
others
are
located
in
Noida.
Furthermore, a network of small scale
units, are concentrated in Sadar,
Seelampur,
Laxmi
Nagar
and
Tughlaqabad. Moreover, due to
growing demand, production sites
have also spread to industrial areas of
Kirti Nagar, Jhandewalan, Janakpuri
and Naraina.
Figure: India Baby Mobility Equipments Market Size on the basis of
Revenue in INR Billion, FY'2012-FY'2017
16.0
14.0
12.0
10.0
8.0
6.0
4.0
2.0
0.0
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Pages: 100
India Baby Mobility Equipment Market Outlook to FY’2022
FY'2012
FY'2013
FY'2014
FY'2015
FY'2016
© Licensed product of Ken Research; should not be copied
FY'2017
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