Market Research Future (Food and Beverages) Functional Flour Market Size, Trend | Global Indus | Page 3

Global Functional Flour Market Research Report-Forecast to 2022
2 Market Overview
Functional flour usually refers to flour which have been hydro-thermally treated. Functional flour is prepared after
combining various grain and non-grain ingredients which helps to boost the level of nutrition. The blend of multiple
ingredients also helps in lowering the level of gluten and increase sensory appeal. The gluten-free flour helps in
improving the quality of products due to its modified properties. Owing to rising consciousness on adverse effects of
gluten, the demand for functional flour is expected to accelerate significantly. Also, the modification of functional flour
is commonly related to solubility parameters and viscosity profile. Therefore, enhanced nutrient quality coupled with
low-gluten content has augmented the demand of the product. Furthermore, with the growing inclination of
consumers towards more natural and healthy food, the demand for clean-label functional flour is increasing
significantly. And, manufacturers are capitalizing on the opportunity by introducing innovative line of multi-functional
clean label flours in the market.
Moreover, functional flour is used in various applications such as bakery items, snacks, culinary products and there
is a growing demand from processed food industry which has further accelerated the demand for functional flours.
Owing to effective promotional strategy, it is expected that the market will grow at an incremental pace during the
forecast period. The key players are also offering customization options to attract consumers’ attention. However,
stringent government rules and regulations for various health claims and high cost of raw materials acts as a
hindrance for the market growth.
Intended Audience:
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Bakery & Confectionery Manufacturers
Dairy products
Specialty food products
Gluten free food products
Vegan food products
Breakfast cereal manufacturers
Infant food formula manufacturers
Functional foods
Retailers, wholesalers
E-commerce companies
Traders, Importers and exporters
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