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demand for natural fruit juices and health drinks. This factor is expected to propel the demand for natural
food coloring in the forthcoming years.
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On the basis of application, the market is fragmented into bakery and confectionery, beverages, dairy
and frozen products, meat products, oil and fat, fruits and vegetables, and food. Beverages segment is
expected to account for the largest market share over the forecast period on account of growing launch
of natural fruit drinks, soft drinks, and health drinks based on natural pigments. According to Naturex,
at least 50% new beverages launched in North America contained natural food colors in 2015. During
the same year, new product launches in Asia Pacific and Europe contained 69% and 89% of these
colors respectively. Penetration of these colors is high in Europe. However, Asia Pacific is expected to
be the fastest growing region in terms of demand over the forecast period.
Growing investments in research and development by key manufacturers to introduce healthier
alternatives for synthetic colors, is expected to propel growth of the natural food colors market during
the forecast period. The market is highly competitive and fragmented with presence of global players
catering to local and regional demand across the globe. Companies have adopted different approaches
to compete with each other, to maintain their market presence, and to increase profit earnings slowly
every year.
For instance, Chr. Hansen, Naturex, Diana Naturals, and Sensient manufacture a wide range of
products with manufacturing facilities and sales office present across all global regions. These
companies have goodwill in the market owing to their well-established and long-term business
experience. These companies compete on the basis of price to gain market share in emerging regions
such as Asia Pacific and Central and South America where average spending capacity is relatively low.
Hexa Research has segmented the Natural Food Colors Market report based on product, application
and region.
Segmentation by Product
• Curcumin
• Carotenoids
• Anthocyanins
• Carmine
• Copper Chlorophyllin
• Others
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