Market Analysis Report Audio Video (AV) Market | Page 2

Your Catalyst to a Lucrative Business
spatial audio. Considering the demand, major companies in various sectors, such as Fiat, Vogue, GE, and
AMC, are releasing 360 degree video content with spatialized audio.
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Facebook and Google are also focusing on launching dedicated workstations for spatial audio.
Furthermore, shifting preference for podcasts for original content can create lucrative growth
opportunities for the market. Most video systems available in the market offer standard resolution of
1080 pixels. However, rising demand for 4K resolution is likely to change this scenario in the coming
years. The 4K technology in video systems offers higher resolution than High Definition (HD)
technology. Such systems can be used where detailed content is must, for example, fine photography.
Manufacturing companies are introducing newer products with 4K technology offering UHD quality. For
instance, JVC recently launched its 4K UHD Smart TV that can also support Android 4.4 version
allowing users to access applications like Amazon Prime, Netflix, and many more.
When it comes to video projection, projection mapping is likely to break the boundaries. The
technology can create panoramic 360 degree and immersive visual experience for viewers.
Geographically, the market can be divided into North America, Asia Pacific, Europe, Middle East &
Africa, and RoW. The North America region is expected to witness significant growth over the forecast
period due to the presence of major market participants such as Apple, Inc.; Facebook, Inc.; and
Google LLC.
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