Your Catalyst to a Lucrative Business
Audio Video (AV) Market Share, Size, Key Players, Research and
Forecasts to 2025 | Hexa Research
“The global Audio Video (AV) market is driven by the rising
demand for advanced AV experience. ”
27 December 2018
The global Audio Video (AV) market is driven by the rising demand for advanced AV experience. Continuous
efforts from manufacturing companies across the globe to introduce innovative AV products is also likely to
boost the market growth in the forthcoming years. In addition, rising demand for various sources of
entertainment is projected to contribute to the sales of AV products. Other factors that are expected to
propel the market development include latest trends and R&D activities by manufacturing companies. Alexa
skills, earcons, audio renaissance, and acoustic-based NFC are some of the latest trends in the global market.
Alexa is expected to be the most disruptive technology, which is catalyzed with the adva nced technology of
audible push notifications. Earcon is another trend in the industry.
Earcons are non-verbal audio signals that indicate an event to users and are becoming an effective marketing
tool replacing the conventional sonic logos. Companies like Facebook, Google, Amazon, and Snapchat have
their own earcons. For instance, considering the popularity of “OK Google” voice search, Google is adding this
sound into their video marketing. In addition, Apple recently launched some videos showcasing “Siri ”. 3D
audio is also among one of the latest industry trends. YouTube VR and Facebook 360 can be considered as
examples of 3D audio technology. The technology allows users to interact with 360 degree videos offering
Follow Us: