Your Catalyst to a Lucrative Business
Germany, and U.K. Companies are also big spenders when it comes to marketing and promotions, not just
to create a positive image but to expand their customer base.
Browse Details of Report @ https://www.hexaresearch.com/research-report/advertising-market
Television is perhaps the most efficient and impactful medium of advertising, even though it is
reportedly one of the most expensive channels. Radio is also prominent medium of promoting one’s
products and services. Online advertising is the most recent forms of marketing, which is soon
becoming one of the most popular channels as well. Social media marketing is an excellent example of
online advertising.
Spending on digital adverts is anticipated to rise at a strong pace over the coming years, further
boosting the global market. Industry-wise, banking and financial services are the most prominent end
users of this form of marketing, with e-commerce, telecommunications, and travel following suit. Rising
expenditure on social media, in addition to adverts on mobile phones via SMSs and in-app ads, has
also given this medium a significant boost. Ads on mobile are considered to be creative, to the point,
and clear. They are also known to garner better monetization.
Mobile advertisements have significantly contributed to the overall market in recent years, primarily
thanks to a sudden growth spurt in the mobile ad market in China. At the pace this segment has been
growing, it is expected to surpass television as the most used and most impactful medium over the
next three years. With Internet users switching from desktops to mobile devices, online advertisements
are witnessing a similar switch.
Browse Related Category Market Reports @ https://www.hexaresearch.com/research-category/technology-
industry
Follow Us: