Your Catalyst to a Lucrative Business
Advertising Market Share, Segmentation, Research and Forecasts
to 2025 | Hexa Research
“ Global advertising market has been on a consistent rise over the recent
past.”
14 Feburary 2019
The global advertising market has been on a consistent rise over the recent past, driven by a surge in
marketing channels such as TV, radio, billboards, Internet, newspapers, mobile phones, and social
networking sites. The primary use of advertising is to make customers aware of the presence of a specific
product or service in the market.
Advertising can be on a domestic as well as global scale. A number of leading companies have been
promoting their products and services on an international level, the benefits of which can be reaped on a
domestic scale. Tourism is the perfect example of this technique. For instance, the Malaysia tourism
ministry advertises in the Indian market to attract tourists and visitors.
Every industry benefits from promoting and marketing their offerings, be it telecom, automotive,
manufacturing, agriculture, insurance, retail, tourism and hospitality, or real estate. These activities can
help them launch new products and service; they can also help bring in new customers and retain existing
ones. It also helps create a specific image of the company and its brand.
Advertising costs money and companies as well as countries are willing to spend in order to make the most
of the several advantages it offers. The top spenders in the global industry are U.S., China, Japan,
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