Use it as a freebie. If the resale rights marketer holds the master rights to the product or is otherwise allowed by the license, he could bundle it with another one to increase the latter’ s value and justify a higher selling price. Or he could use the product as a freebie in a viral marketing campaign he is employing.
Have it auctioned. If the resale rights marketer holds the master rights to the product or is otherwise allowed by the license, he could have the product auctioned to the highest bidder. This would allow him to earn more than what he originally paid for!
There are many other ways by which the resale rights marketer can earn through this trade. The possibilities are only limited by imagination!
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