Now , let ’ s look at it in the point of view of the resale rights marketer . He ’ d buy the master rights for $ 25 . Granted that he ’ d share the same with 99 other people , the internet has a population of 50 million surfers at any given time . Surely the ratio does not convert to saturation of any target market .
Additionally , the resale rights marketer can repackage the product in so many ways that would seem novel and distinct from how it was marketed originally , or how the other master rights holders would market it .
It is important to note that there are two kinds of resale rights . First , we have the master resale rights that grant you , basically , every right the owner has , or had . Second , we have the limited resale rights , which carry with it certain conditions depending on the license .
Here are five options that a resale rights marketer can use to maximize the potentials of any products he plans to resell .
Re-brand , repackage , resell . If the resale rights marketer holds the master rights to the product , he could name himself as the author , change a few things here and there , and sell the product as something new .
Buy and sell . The resale rights marketer can also partake of the most fundamental principle of profit : buy low , sell high . In our illustration , the resale rights marketer bought the master rights to the product for $ 25 . He could sell the same master rights for a higher amount . Or better yet , he could sell the product itself to many interested buyers at a price that he would deem sustainable and reasonable . Imagine if he succeeds on selling the product to 90 people for $ 10 each . That ’ s $ 900 from a $ 25 investment !
Divide and distribute . The resale rights marketer can also divide the product into several components , and sell or use them individually . An e-book , for example , can be broken down to a series of articles which can be used as autoresponders , e-zine content , or chapters for other e-books .