march april joom | Page 10

“ 5G has a huge role to play across content production and contribution .” - Bart Meeus , LiveU

what ’ s possible .” STADIUMS . As to the role 5G can play in stadiums and at live events , Burdinat suggests it opens to a completely new entertainment experience , when associated to Augmented Reality and Virtual Reality . “ It becomes possible to visualise additional perspectives , zoom in to the favourite player in a synchronised way and visualise highlights at virtual fix points , associate real time data with the real time action or add some legends . Finally , new ads and product placement opportunities become available , like replacing some real ad banners by virtual ones , or link them with ad spots . Such a feature is only possible thanks to higher capacity available per cell and drastically lower latency . The possibility to watch virtually together , as at the venue of a live event , is a further attractive enhanced experience . Compared to drama , which is often watched individually , sports and other live events continue to be essentially consumed in ‘ community ’.”

“ Private 5G networks and network slices have important roles to play within sports stadiums and concert venues as they can be dedicated for live contribution and production workflows without interference from public 5G networks used by spectators ,” advises Horchler . “ By maintaining separate network links for live broadcasters and attendees , 5G technology ensures quality of service for all viewers , at home , and in the stadium .”

“ 5G has a huge role to play in stadiums and other live events , especially across sport ,” asserts Meeus . “ We know this from the multiple trials in which we ’ ve been involved , including at an EU projects level . Of particular interest is network slicing , guaranteeing an amount of up and downstream bandwidth for a given period of time . This holds huge potential when combined with IP-bonding , creating a powerful combination across contribution workflows and easily overcoming previous network congestion issues . We also see private 5G as having a role to play , especially for sports events in remote areas or other temporary scenarios . For smaller events , even without network slicing , IP-bonding works brilliantly with 5G , as our customers testify . We really are only at the tip of the iceberg when it comes to the possibilities 5G brings to content creation .” EXPERIENCES . “ Today , stadium fans are as involved as the players , seeking out engaging , interactive , and immersive experiences ,” says Aviv Ronai , chief product & marketing officer , NovelSat . “ Clubs , leagues , and stadiums are introducing 5G technology to sports venues , building new digital capabilities to transform the sports fan experience . 5G stadiums provide a comprehensive gameday experience , keeping fans connected from tailgate to tipoff to the tie-breaking shot . Delivering a thrilling experience that spectators never thought possible , 5G is a game-changer for sport and stadium businesses , unlocking immense opportunities ,” he asserts .

“ 5G is revolutionising the stadium experience , drawing fans deeper into the action . The smartphone in the hand of each fan is generating the opportunity for an interactive and unforgettable fan experience . Every seat becomes the best seat as fans can select any camera at any time on their smartphone , watching every moment from the optimum unobstructed angle . This immersive real-time camera-to-seat streaming enables up and close , zoom and focus , multi-view , and personal replay as well as AR and VR experiences . Fans can point the smartphonecamera towards the action and view real time graphics with line-ups , formations , player map , names , ball traces , statistics , and more . And while the referee is assessing a foul or the pitcher is waiting for the sign , fans can check out content related to the action or get a behind-the-scenes look ,” he notes .

“ Leveraging Multi-access Edge Computing ( MEC ) for video delivery and on-site all-in-one compact CDN , NovelSat brings video processing closer to the venue ’ s cell sites , providing content without the data even leaving the premises . This reduces the volumes of media that must be moved , the consequent traffic , and the distance the media must travel , mitigating network congestion and cutting latency .”

“ Private and public 5G networks allows for higher picture quality .” - Mark Horchler Haivision .