“ I took a leap of faith . By dedicating significant resources to these efforts [ marketing & sales ], we went from 5 % annual growth to 20 % year over year — a 300 % increase over two years . It was a game-changer .”
equation . “ It ’ s my team and their engagement that truly set us apart .”
Lisa ’ s achievements culminated in her recognition at the Titans Awards , a testament to her strategic vision and leadership . Yet , she remains humble , attributing her accomplishments to a mix of inspiration and execution . “ Robin Robins has been a huge influence on me ,” Lisa says , referring to the CEO of TMT and MSP Success . “ Her journey , her approach to building an empire , and her willingness to share knowledge are incredibly inspiring .”
Lisa ’ s commitment to continuous improvement extends beyond her business . A self-proclaimed lifelong learner , she frequently revisits 10x Is Easier Than 2x by Dan Sullivan . “ It ’ s packed with strategies to maximize growth without working longer hours ,” she shares . “ I read it every six months and always find something new to apply .”
As she reflects on her journey , Lisa is quick to offer advice for others in the MSP space . “ Build your business as if you were ready to sell it tomorrow ,” she advises . “ We ’ re not in control of everything , and you never know what might happen . Preparing for an exit ensures you ’ re always maximizing value and ready for whatever comes next .”
Lisa ’ s philosophy of proactive growth and readiness has positioned Tomorrow ’ s Technology Today as a leader in the industry . With a focus on customer satisfaction and operational efficiency , the company has not only weathered challenges but thrived . “ We ’ re a customer service company that happens to do technology ,” she says . “ Our clients need to feel confident that their technology works seamlessly without issues . That ’ s what we deliver every day .”
Lisa Niekamp-Urwin proudly accepts the Woman-Owned / Led Titan of the Industry Award on the iconic Beverly Hilton stage .
Winning the 2024 Woman-Owned / Led Titan of the Industry Award is a milestone in Lisa ’ s journey , but she views it as a steppingstone rather than a final destination . “ This recognition validates the hard work we ’ ve put in , but it ’ s also a challenge to keep pushing forward ,” she says .
Lisa ’ s story is one of transformation , perseverance , and strategic vision . It ’ s a reminder that success isn ’ t just about growth ; it ’ s about the journey , the lessons learned , and the impact made along the way . For Lisa and her team at Tomorrow ’ s Technology Today , the future is as bright as the accolades they ’ ve earned .
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