MSP Rockstar
From Stagnation To Industry Titan Award Winner :
Lisa Niekamp- Urwin ’ s Strategic Journey To Success
In the often-unpredictable world of managed services , few stories shine brighter than that of Lisa Niekamp-Urwin , CEO and founder of Tomorrow ’ s Technology Today . Based in the small town of St . Henry , Ohio , Lisa has built a company that ’ s as agile as it is innovative , servicing businesses across western Ohio and eastern Indiana . Her recent recognition as the 2024 Woman-Owned / Led Titan of the Industry Award Winner underscores a transformative journey marked by strategic risk-taking , relentless dedication , and an unwavering commitment to excellence .
Lisa ’ s remarkable rise to success didn ’ t come without its challenges . For years , her business experienced steady but stagnant growth , relying heavily on client referrals . “ We were growing about 5 % each year ,” Lisa admits . “ I assumed that was good enough , but deep down , I knew we were capable of so much more .”
That realization led to a bold decision to prioritize marketing and sales , areas Lisa had previously avoided . “ I took a leap of faith ,” she says . “ By dedicating significant resources to these efforts , we went from 5 % annual growth to 20 % year over year — a 300 % increase over two years . It was a game-changer .”
This newfound focus on strategic growth transformed not only the company ’ s financial outlook but also its operations . Lisa ’ s team embraced diversification , implementing multiple marketing campaigns and expanding their pipeline dramatically . Opportunities that once hovered in the $ 1,200 to $ 3,000 range now regularly reach $ 60,000 . “ We ’ re not just growing ; we ’ re scaling sustainably ,” Lisa explains .
Her success has also been a lesson in resilience . “ The biggest challenge was understanding the true pain points of our clients ,” she reflects . “ It ’ s not enough to assume you know what they need . You have to ask the right questions and meet them where they are .” By fostering open communication and addressing specific client frustrations , such as slow computers or lost productivity , Lisa ’ s team has built trust and provided tailored solutions that resonate .
While her strategic approach and dedication to growth have been pivotal , Lisa credits much of her success to her team and the tools they use . “ Kaseya ’ s Autotask PSA and its AI capabilities have been instrumental ,” she notes . “ It helps us communicate more effectively with clients and enhances our professionalism .” But for Lisa , technology is only part of the
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