6 Misconceptions about AI in Multifamily
BY TIFFANY DE ALVA
TECHNOLOGY
With so many services now classifying themselves as AI ( Artificial intelligence ), it ' s hard to tell whether or not they ' re actually based in tech or just using a catchy buzzword to distract us from the wizards behind the curtain . Here are six common misconceptions about A . I . and its potential impact on the multifamily industry :
1 . All Automation Uses AI Alone
This couldn ' t be further from the truth . In fact , there are a variety of different chatbot types that all use different technologies and levels of AI to engage with people . For example , bots that use a guided conversation model along with AI such as ChatGPT , users are led through a branched series of questions and responses depending on their query . Prospects aren ' t always sure what questions to ask and taking advantage of a guided conversation model along with AI can help users have a seamless experience .
2 . AI Replaces The Need For Human Intervention
AI and AI-adjacent tech like chatbots have gotten a bad rap in the past decade or so , and all because of the misconception that these technologies are out to replace human workers and jobs . Thankfully , that ' s not the case . This tech will always need human professionals to incorporate the empathy aspect of business .
3 . Only Humans Can Give Creative Replies
One of the great things about automation that utilized ChatGPT is that they can be programmed to tackle any question or query , all with a unique voice . Want your bot to be straight to the point ? Cool . Want to inject a little more humor and friendliness into your bot ? You totally can . However , if you want to get creative with your bot , you can .
4 . High Implementation Costs
Some may think that integrating AI into multifamily housing operations is prohibitively expensive . While there are costs associated with implementing AI solutions , the long-term benefits , such as increased efficiency and reduced operational costs , often outweigh the initial investment .
5 . Security Concerns
There ' s a misconception that AI systems in multifamily housing pose significant security risks . When implemented and managed correctly , AI can enhance security measures , such as surveillance systems and access control , contributing to a safer living environment .
6 . Limited Applicability
Some may believe that AI is only beneficial for large or high tech multifamily housing complexes with big budgets . However , AI solutions can be scalable and adapted for properties of various sizes , bringing advantages such as predictive maintenance and energy efficiency to a wide range of housing developments .
Tiffany DeAlva is the Vice President of Marketing at BetterBot www . aamdhq . org MARCH 2024 TRENDS | 25