security
Moreover , the implementation of AI in community management fosters a more secure and personalized experience for residents . AI-powered chatbots and virtual assistants can handle routine inquiries and provide valuable information , giving residents instant responses to common questions related to community events , maintenance requests , or general information . Not only can this enhance your tenants ’ overall satisfaction , but it can also free up property management staff to focus on more complex tasks .
Advanced AI video surveillance systems equipped with facial recognition technology can enhance the safety of apartment communities by flagging suspicious activity and alerting security personnel in real-time . Access control systems powered by AI can provide secure and seamless entry for residents while keeping unauthorized individuals at bay . The result is a safer living environment where residents can enjoy peace of mind . resident experience
Beyond these day-to-day operations , AI-driven analytics can provide valuable insights into resident preferences and behavior . By analyzing data on amenities usage , event attendance , and feedback , property managers can tailor their offerings to better meet the needs of the community . This datadriven approach not only enhances resident satisfaction but will soon help renters find their ideal apartments much quicker . " A . I . can leverage vast datasets to efficiently match individuals with ideal properties ," predicts Brett Frank from Centerspace . " Sophisticated AI tools will recommend properties based on user behavior and preferences , making the search for a new home more personalized and efficient ."
As the integration of AI continues to evolve , it is essential for apartment communities to embrace these advancements to stay competitive and provide the best possible living experience for residents .
However , it is also crucial to strike a balance between technological innovation and the human touch .
While AI can handle routine tasks and streamline operations , the personal connection between property managers and residents remains paramount , according to Clover Sharpe from Zocalo Community Development . " Embracing AI as a partner rather than a replacement for employees is a more wise and forward-thinking approach ," she said .
Building a sense of community requires a delicate blend of technology and human interaction . As technology continues to advance , working alongside these innovations will not only future-proof apartment communities but also create a more seamless , secure , and enjoyable living environment for residents .
This article was written by AAMD Staff with the assistance of ChatGPT
CASE STUDY CASE STUDY CASE STUDY
CASE STUDY : GABLES RESIDENTIAL
Gables Residential ' s strategy around A . I . centers on one primary objective : enhancing our associates ' chances of success . While we recognize and appreciate the dedication of our onsite teams to swiftly attend to every lead from various advertising sources , the advancement in AI ' s capability to manage standard leads has enabled onsite associates to concentrate more on related tasks with greater impact . In 2022 , Gables introduced an AI leasing tool across its entire portfolio after conducting a comprehensive and rigorously evaluated pilot program . We discovered that the tool was as effective in converting leads into visits as the average leasing professional , with AI ' s efficiency in handling phone leads becoming a pivotal measure in the pilot .
Historically , Gables had relied on third-party off-site call centers to manage missed and after-hour calls . Despite a preference for having every call answered by a Gables team member , this was deemed an unrealistic expectation . Sabrina Taylor , a Regional Manager for Gables in Denver , explained , " Our teams were constantly juggling answering the phone , conducting tours for prospects , engaging with our residents , and returning to their desks to follow up on internet leads ." She noted that too many phone leads were being missed , lending to a call center that scheduled many tours with a low attendance rate .
With the adoption of AI , Gables has observed a similar rate of tour booking through AI voice technology compared to the call center , but with a significant improvement : the percentage of no-shows for these leads has drastically decreased , resulting in more tours for the communities , and ultimately , more leases .
As technology advances , Gables continues to strategically implement artificial intelligence tools into the greater business , acknowledging that our people continue to be our greatest strength .
- Drew Johnson , Gables Residential
24 | TRENDS MARCH 2024 www . aamdhq . org