BEAUTY , DURABILITY + EFFICIENCY
The Content is in the Cup
I connect with people who I know on a personal level from my town .” Bryant believes that the fact that people in Vermont make a conscious effort to support local businesses has greatly aided the growth of her operation . “ I grew up in Vermont . My mom ran a small business similar to mine . A part of me always imagined living in a small community like Dorset and owning a business just like this when I was growing up . I ’ ve been able to actualize that through my work with Tall Cat Coffee .”
BEAUTY , DURABILITY + EFFICIENCY
The Content is in the Cup
Although Bryant has found considerable success through online sales and by partnering with local shops and inns throughout Vermont , Upstate New York , and Western Massachusetts , she has grown her business organically without relying upon social media promotion . According to Bryant , her decision to focus more on product than promotional campaigns has enabled her to bring her coffee roasting craft to new levels . “ Many other roasters make tons of social media content to promote their coffee ,” says Bryant . “ I put the majority of my effort into making high-quality content of a different kind . My coffee is my content , and I go above and beyond to make sure that its taste speaks for itself .”
According to Bryant , her roasting process begins by pouring the beans into her Mill City Roasters roasting machine , where they are roasted in a rotating steel drum over a propane flame . Bryant says that the most important stage in the roasting process
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