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True Colors
Eskolin-Nurmesniemi left the team in the early 1960s , the collaborative partnership between her and Armi Ratia resulted in several key breakthroughs for the company . Her print dresses and “ Jokapoika ” unisex striped shirts made an enduring impression on the global fashion scene , which paved the way for a commercial partnership with Design Research , an immensely successful and innovative American retail store . The Jokapoika shirts are available for sale at the Manchester store in a variety of different colorways . “ The shirt was designed in 1956 ,” she shares . “ It ’ s a particular point of pride for our team that we are still selling this timeless piece .”
A year after Design Research began carrying Marimekko dresses , the brand ’ s international profile reached new heights when famed First Lady Jacqueline Onassis Kennedy purchased seven of their signature dresses . She famously wore her Marimekko summer dress on the front cover of the December 1960 issue of Sports Illustrated alongside John F . Kennedy , which gave Marimekko an unprecedented boost of cultural momentum . Chase says that different varieties of Marimekko dresses cut in a similar silhouette to the timeless pieces worn by Onassis can be found at the Manchester store on a rotating basis throughout the year . She adds that the functional design elements of the dresses , such as their pockets , made them stand out from the majority of high-fashion dresses made in the 1950s and 1960s . At a time when the fashion industry was mostly comprised of tightly-corseted , showy garments , Marimekko fearlessly led the way in the transition toward more comfortable and accessible clothing .
28 manchester life | manchesterlifemagazine . com