presentation . His argument was that global warming will lead to a population explosion as people will wear less fabric leading to increasing reproductive activities . If he was to view the recent online discussions on the conference he would have mentioned dating apps which were non-existent at that time as a possible driving factor in the predicted population trend .
Foxes Will Win in a Disrupted World
In the past we have mentioned Isaiah Berlin the philosopher who divided the world into Hedgehogs and Foxes based on Greek saying that a fox knows many things while a hedgehog knows one big thing . As the saying suggests the hedgehog lives on the hedge and build its life around the fence . On the other hand the fox actually has a diversity in its portfolio hence the phrase , “ as cunning as a fox ”. It is said that sometimes a fox forgets where its tail is and it can be seen playfully looking for it . Since brands and corporations have personality traits they may also portray Hedgehog or fox tendencies .
Jim Collins in the Book Good to Great opined that both hedgehogs and foxes
have created great businesses indicating that most Good to Great Companies were hedgehogs . It involves a business model having three ideologies one is what you are passionate about , two is what you can be best at and three is your economic engine . At the point of intersection of the three circles is a Good to Great Company or brand . He seemed to suggest that foxy companies or brands lacked clarity and failed to thrive .
In Dating Foxes Just Shower and Go Back to the Market ( Kuoga Na Kurudi Soko )
Contrary to Jim Collins Good to Great opinion , I think foxes will win in a highly disrupted world and the dating world . This is mainly because of lacking a settling mentality and being adaptable . Knowing many things means they navigate from one world to another seamlessly . Multiskilling and up-skilling are important while minimizing the risks of lacking clarity by asking the right questions to get the best of both worlds in results . That is the ability to shift when the ground shifts because , “ Kwa Ground vitu ni different ” Swahili for “ on
the ground things are different ”.
Nothing captures this better than the Kenyan dating saying that suggests that if one is dumped they should just shower and go back to market for a new catch ( In Swahili : Ni Kuoga na Kurudi soko ) by changing ones look and feel to capture new markets as is done in rebranding . The only caution given is that in an agricultural market set up anyone taking the showering route should avoid the peppers and onions sections failure to which they will cry again .
Boniface Ngahu is a seasoned marketing research expert and runs the Talking Point column in Marketing Africa magazine . He is the Marketing Director of SBO Research . You can commune with him on this or related matters via email at : Boniface @ sboresearch . co . ke , or follow him on Twitter @ bngahu .
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