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Marketing Africa Team
William Kalombo , Mutua Mutua , Allan Muraya , Fred Ombati
Editorial Contributors
Mutua Mutua Herman Githinji Dr . Kellen Kiambati Walter Nyabundi Fawzia Ali-Kimanthi Robert Wamai Dr . Maureen Owiti Symon Bargurei Jan Okonji Enock Wandera Diana Obath Kehinde Ruth Onasoga Poppy Lydia Sello Joe Nyutu Dick Omondi Valerie Ambetsa Caroline Mwazi Catherine Awuor Joseph Lunani Pauline Warui Richard Wanjohi Dennis Otieno Thrity Engineer-Mbuthia Edward Ihaji Grace Gikonyo Boniface Ngahu Kevin Mofokeng Raphael Kioko Patrick Maninga Kepha Nyanumba Anthony Taiti Dr . Clifford Ferguson Ibrahim Wambugu Emma Ngutu Wasilwa Miriongi Michael Mwangi
Marketing Africa Magazine is published by Marketing Africa Limited . Views expressed in the articles and contributions are not neccessarily those of the publisher . The Publisher reserves all rights . Material may only be reproduced with prior arrangement and due acknowledgement to Marketing Africa Magazine .
Feedback
On Horse Sense
Kenya , as a country , occasionally displays an innate common sense when it comes to the running of its affairs . One such occasion was when it created the office of the Government Spokesperson , the job was deemed necessary and reported to the principal secretary .
The Government spokesman main duty was to communicate in a positive , coherent and professional manner the administration ’ s policies , programs and initiatives . This position is the government ’ s public relations contact point .
While this position remained vacant and government , like nature , abhors vacuums , several people , by dint of winning the election , had appointed themselves as the voice of the administration and thereby plunging the country into a confusion of Babel proportions .
From where we sit , we were stunned and shocked as to why the current administration had chosen to take an adversarial stance against the very public that put it into power , talking down to the electorate in an arrogant and dismissive style , deficient of any iota of empathy .
The cacophony of noise from party stalwarts , defending the administration ’ s unpopular and insensitive policies , had risen to such a crescendo that some diehard administration supporters had revised their tune and were advocating for sanity .
We are puzzled as to why the administration would forgo a rational explanation to the public about the tough decisions they have to make to navigate the current local and global environment and choose to shift blame to the past administration as a knee-jerk reaction .
Since we have only seen some lukewarm admonition for the callous remarks made by the administration ’ s mouth pieces , we have to assume that their vitriol and incendiary statements do actually have approval from the top .
In trying to understand the condescending and insulting attitude taken by the current administration towards its electorate and the fact that the country has reverted to campaign mode , points to three possible scenarios .
The first is that the improbable win they pulled off against the gargantuan force of government machinery supporting a contestant has made them feel invincible and given them a sense of divine favor and entitlement .
They are gloating in victory and surprisingly seem bent on punishing the competition and all those that did not support them , the politics of rapprochement seem totally foreign to them and they feel they can succeed without general support .
This is naïve given that the victory was marginal and there are just as many people who voted against them as voted for them . That maybe why they fly into a frenzy of irrational behavior every time the opposition flex their muscle . It could be that they are actually scared .
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