If the product is packaged well , people will notice . And if they take note of how it looks on store shelves or in their hands , that package could be the difference between making a sale and losing one .
presentation affects perception , and will keep customers returning again and again .
Many companies have researched how color affects purchasing decisions . Yellow evokes joy or whimsy ; pink evokes beauty and sensitivity ; black evokes strength and power , and so on . The colors a company chooses for its packaging affects a consumer ’ s choice to buy , and often - whether the consumer will remember the product fondly enough so the consumer will want to buy it again .
Although it may be believed we ’ re too sophisticated to be swayed by something as simple as packaging , color can have a real impact on our purchasing decisions and habits . Choosing the right colors for your packaging can help elicit an emotional response from your customers .
When considering product packaging , focus on the feeling the product should evoke , as well as on the product ' s ease of use ; or , focus on the “ wow factor ” ( is it lovely to look at ?); and that the product offers easy storage ( is it easy to store ?) Depending on the product ’ s intent , these factors all come into play , in varying degrees of necessity . For instance , a broom with a matching dustpan may not need to be pleasing to look at , but it needs to be compact enough to tuck in somewhere for easy storage . Compare that with a stationary bicycle , which must be functional versus a set of engraved stationery - which should look beautiful .
The size of the product packaging may also speak to perceived value , which means that depending on the type of product , people may think that the product has more or less financial value , based on how much space it takes . It is the marriage of form and function presented in a beautiful package
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If the product is packaged well , people will notice . And if they take note of how it looks on store shelves or in their hands , that package could be the difference between making a sale and losing one .
designed to entice customers to buy the product and then to continue buying it . Part of this is that the company want the customers not only to buy but also to recommend the products to their friends and family . Carefully consider every aspect of marketing the product so that it results in the most profitable impact .
Packages are a perfect place to include marketing material , especially in the case of products that are not their own . Retailers have to pay for shelf space , so they want to put something there that will draw customers towards it and entice them into making a purchase . The importance of good product packaging is creating an eye-catching display around your business ’ s name or logo with unique elements like colors , fonts , images .
Brand identity is essential for any business . To create brand identity , a company must first develop a good packaging design for products or services . The company wants to make sure that the customers are able to easily identify what it is they need by associating it with the company logo or other branding elements on the package itself . If someone can pick up one of the company packages without knowing who makes them , then there is no way a client is going to remember where their purchase came from once they get home either !
Products always need to stand out in the crowd , and it is no different when you are trying to make a name for the business . If the product is packaged well , people will notice . And if they take note of how it looks on store shelves or in their hands , that package could be the difference between making a sale and losing one .
Packaging also has importance when consumers are looking at products online before committing to buying them . It can be what draws them to company website and convinces them to take another look at your companies ’ branding choices . The last thing you want is for the customer base not to even know who makes up this product because there was nothing exciting about its packaging design .
Remember product packaging is a valuable marketing tool in its own right and one that a company shouldn ’ t pass up . It is a channel for communication that a company can use to project its brand image as well as supply people with vital product information . Quirky , memorable and interesting packaging can all communicate a message to the corporate brand . It can also display the firm ’ s brand values in the choices that are made for your packaging . Perhaps packaging is deliberately luxurious and high-end , alternatively , it might have an artisan and handmade feel .
Joe Nyutu is a Leadership , Strategy and Culture expert . You can commune with him on this or related matters via email at : Josephnyutu @ gmail . com or reach him on YouTube : joe nyutu .