Be a storyteller
It is our responsibility to drive conversations , tell brand stories and carry the customer along with us . It is up to us to re-define and resuscitate marketing ’ s rep . We all have a tendency of falling in love with the brands we work for , which is a double-edged sword . It is a strength as it allows us to do our work passionately , but it can also be a weakness if we allow our love for the brand to place our needs first .
Play the long game
One of the many purposes of marketing is to make sure that when a consumer thinks about buying a given product , their brand is front of mind . The majority of marketing strategies do not guarantee immediate purchase responses from consumers . Because marketing is a long-term game with clear results or consequences .
Be both a team player and open to collaboration
Organisation ’ s marketing team performs to its highest potential when there is collaboration and clear departmental goals . The departments of marketing and sales may operate together in certain organisations while they may be distinct in others , but for them to function effectively , they must both strive toward the same objective . Most conflicts begin when there is a misalignment of goals , which results in departments competing with one another when they should be working together . So as marketer , I order to perform to your optimum you need the EQ and IQ to work with everyone across the organization .
Have fun
Our job is stressful enough , the least you can do is have fun while at it . Allow your creative juices to flow to the deepest part of your imagination , be passionate about your work , find joy in the smallest things . Believe me , a happy and joyful marketer is a productive one .
It is also prudent to remember that a business exists primarily because there is a recognised consumer demand and innovative , creative , and technological advancements are developed based on an anticipated satisfaction of the stated need . Every approach , plan , idea , product , service , and everything else that marketing entails is about consumers . The content of every single tactic should always have the customer at the back of mind .
However , marketers often seem to forget
that our own perceptions do not guarantee leads , conversions or customer engagement . The adage “ the customer is always right ” is accurate in this situation . We need to pay closer attention to how they perceive us , what they say , how they speak of us and our competitors . If we do , we could then see that they are giving us objectives to incorporate into our marketing plans . Every single piece of data collected from surveys , social listening and focus groups is crucial in developing a winning strategy .
We might argue about whether marketing is a necessary art , science , passion , or hobby , but it combines all those elements . With the exception that it is possible to be both insane and sane at the same time , every organisation requires a small amount of marketing madness to be successful .
And to be successful , every area of marketing - be it digital , brand , communications , advertising , content , or social media - you need to be insane basically .
Poppy Lydia Sello is is a Botswana based strategic-thinking Communications and Marketing professional adept at written and oral communications to meet specific needs , enhance perception and drive change . You can commune with her via email at : Poppylsello @ gmail . com .
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