We might argue about whether marketing is a necessary art , science , passion , or hobby , but it combines all those elements . With the exception that it is possible to be both insane and sane at the same time , every organisation requires a small amount of marketing madness to be successful . marketing . In this field , research , market analysis , and intelligence are crucial . Every campaign should be measured to determine how to improve and establish whether methods deployed are working . Data is and will always be currency . Use it wisely .
MARKETING
What It Takes To Be A Great Marketer
By Poppy Lydia Sello
What exactly do marketers not do ? You have only ever purchased things in your life due to the influence of one effective marketing strategy . Any purchase , no matter how insignificant or unimportant , was motivated by a marketer ’ s concept or notion .
There are many distinct kinds of marketers , each of whom focuses on one or two specific areas of marketing . Branding , communications , digital , and sales specialists are the four most common categories of marketers . This is due to the fact that their work necessitates frequent communication with stakeholders , and some may even say that they are the loudest group .
Being a great marketing is similar to being a great lover , as in romantic relationships , there are times when a partner doesn ’ t want to hear about what you can do for them or how happy you want them to be . Instead , they need someone to listen to them and engage in real conversation . It is through these conversations and engagements that marketers can learn more about their customers ’ needs through social interaction and then take action .
Marketers in other countries produce content about their brands without trying to sell anything or raise consumer knowledge of their goods , brands like MTN , Coca Cola and Nike do this very well because they are customer centric and purpose driven - as every brand should be .
We are avid risk-takers with an unconventional way of thinking and creative thinking . We are the most insane group in the organisation ; therefore , our creativity should be visible in the campaigns we implement and the impact we make - beyond profit .
To be a badass marketer , you need to :
Be data-driven
Data-driven marketing is the future . First World countries know this and use data to develop robust campaigns . There is no point of collecting data and not using it to enhance your strategy and make it more effective , make a practice of paying close attention to your team and customers . The consumer , their needs , wants and how to meet them is always the primary focus of
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We might argue about whether marketing is a necessary art , science , passion , or hobby , but it combines all those elements . With the exception that it is possible to be both insane and sane at the same time , every organisation requires a small amount of marketing madness to be successful . marketing . In this field , research , market analysis , and intelligence are crucial . Every campaign should be measured to determine how to improve and establish whether methods deployed are working . Data is and will always be currency . Use it wisely .
Have a clear and precise strategy
Each strategy must be carefully chosen and oriented toward a certain objective . A badass marketer understands the value of time , resources , and data and uses them to build strong campaigns . Since we are analytical by nature , having a plan in place helps us to do so quickly and effectively .
Always keep the consumer in mind
If the customer is not at the forefront of any marketing initiative , it will fail or will not produce the desired results . This is a relationship that needs to be maintained using a variety of retention techniques , regular interaction , and active listening . Keep in mind that if the customer is not brought along , the journey will not be worthwhile .
Have balls
Yes , be courageous . Be a daredevil and think outside the box ! There is no such thing as a box ; be unconventional . Always have fun , keep your customers interested in and consuming your brand and keep your competitors on their toes .
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